The ANJELMS Project aims to create collections ethically produced through sustainable and socially responsible practices while using fashion as a vehicle to protect and empower disadvantaged communities in India.

The ANJELMS Project (pronounced "angel-emz)" is a creative project founded by Gaelle Beech in 2008 with her Balinese friend Luh Ariadi “Arik”. In 2012, they took the project to Kathmandu, Nepal where basics, knitwear and accessories were made with the collaboration of the Himalayan Nepal Export Group. In 2014, The ANJELMS Project moved to start a collaboration with The Stitching Project in Pushkar, India, and has been thriving in the partnership ever since. Fiona and Praveen of The Stitching Project and their team in Pushkar, India, provide local community members with a space to create and work safely. With a passion for social empowerment, the project focusses on providing consistent work for the community, especially women, and being able to pay them a fair living wage.

With a strong connection to ethics in the process of garment making, The ANJELMS Project values and continuously supports the 3 C’s of craft practice - Community, Craftsmanship and Culture - and our brand was founded on these values.

We work entirely in traditional processes local to the region of Pushkar, Rajasthan including sourcing our hand spun, hand loomed khadi cotton and slow machine loomed silk cotton from families in the village, hand cut wood blockprints designed in Fremantle, Western Australia, to be hand cut, sewn, stitched, patchworked, packed, and shipped back to Western Australia. All of our garments are signed on our tags by every person who has come in contact with it during it’s production. We have a strong connection to traditional processes, as we believe in the power and personality of hand made garment production.

The ANJELMS Project seeks to create strong community ties through collaboration and creativity. We continue to dedicate ourselves to the process of ethical fair trade production through worn art.

Our friend, Antonia Taylor, with whom Gaëlle has shared a decade long friendship through their volunteer work for the WA Fairtrade Collective including the Fairly Fashionable challenges that ran for 4 years in Perth to highlight the pressures garments workers are under, had also interviewed Gaëlle on her commitment to ethical fashion and the changes in fashion since the Rana Plaza disaster. Watch Gaelle's interview below.