In an industry where greenwashing still clouds transparency, one Australian brand is cutting through the noise with radical clarity. Fremantle Based label, The ANJELMS Project, known for its colourful artisan-made collections, is setting a new gold standard for ethical fashion with the launch of its fully traceable supply chain.

Delivered in partnership with Urvara, its an initiative that could have ripple effects across the entire industry.

This game-changing move gives customers total visibility over where, how, and by whom their clothes are made. And it’s not just talk. By scanning a simple QR code attached to each garment, customers can access the full story of verified information about the item’s journey from energy usage and distance travelled to wages paid and fabric recyclability.

It’s a revolutionary step toward radical transparency.

Here’s what that scan reveals:

Founder Gaelle Beech sees it as a way to honour the people behind the seams. “We want to see them acknowledged and celebrated for their skills,” she says. “This system lets us build long-term, integral practices that empower both our artisans and our customers.”

This traceability launch coincides with the release of their latest drop: The Manifesto Collection, designed in collaboration with local artists Meg Buckley and Madeleine Beech. It's a creative and values-driven capsule that invites wearers to make a statement—not just in style, but in ethics.

“This range gives our customers the opportunity to wear their values loud and proud,” says Gaelle. “It’s not just fashion—it’s a conscious commitment.”